The Importance of

Out-Of-Home (OOH)

Running an out-of-home media campaign is more relevant and meaningful than ever. Outdoor advertising has been proven to be most effective when displayed in high-traffic areas. Megacities worldwide share different high-demand hotspots, but with limited space for display, your brand’s message can blend in with other billboards, creating media clutter. Consumers spend approximately 70% of the day outside their homes – going to work, shopping, exercising, and socializing. Our branded supercars are designed to be prominent and striking, providing valuable placement that will deliver your brand’s message compellingly and convincingly. This type of exposure is made possible by people’s universal fascination with supercars. Combined with our creative graphic design, your billboards will become the center of attention in any location. In today’s smartphone dominated world, everyone has a voice that can be shared globally online. Social media is at the center of the sharing phenomenon, with 1.3 million pieces of content shared on Facebook alone, every minute. It is difficult to quantify the huge volume of photos, videos and comments shared across all popular social networks each day. You have the opportunity to engage millions of social media users and acquire enough number of impressions to create the desired momentum before or during a big launch or event.

Advertising with

QR Codes & Hashtags

Our creative billboards are photographed and videoed by thousands during each media campaign. Pictures and videos get shared on social networking sites along with trendy campaign-driven hashtags to boost their visibility This unique integration of traditional outdoor media and social media adds a new dimension to the way brands engage with consumers. Our billboards create word-of-mouth publicity and social media exposure for your brand. Your message is delivered to billions of consumers. Your potential to trend on social media increases, and you are able to raise awareness at a pace not achievable by other forms of mobile advertising media. You can increase your online engagement, targeting your audience by embedding specific Quick Response (QR) codes and hashtags into your out-of-home media campaign. QR codes are links connecting the physical world with the online world, providing users with an array of information about your brand, product, and media campaign. Our designers focus on our supercars’ focal points, integrating your QR codes and hashtags within the design itself and placing them in prominent areas that make smartphone scanning easy and more appealing to consumers.Our creative billboards are photographed and videoed by thousands during each media campaign. Pictures and videos are shared on social networking sites along with trendy campaign-driven hashtags. This unique integration of traditional outdoor media and social media adds a new dimension to the way brands engage with consumers. You can choose hashtags for your media campaign based on location, demographics, and your brand and product. Combining your brand’s hashtags with trending tags that are part of a popular niche will help you market to like-minded consumers. Let us know the hashtags you have created, or have our team create relevant ones aligned to your requirement. Keeping your hashtags consistent and memorable across social networking sites can take brand engagement and awareness to the next level during your marketing campaign and even after it. You can also use the hashtags to:

  • Improve your SEO
  • Expand your content reach
  • Amplify your brand
  • Engage your target audience
  • Target a specific market & demographic
  • Bridge online & offline media
  • Monitor your ROI

Quick Response (QR)

Codes

Quick Response (QR) codes provide a convenient one-step process to access and store information on mobile devices. Once a QR code is scanned, the encoded information is used to automatically trigger a range of actions on the user’s device, including the following:

  • Announcing a new product / product information / features or specs
  • Leading consumers directly to your website or landing page
  • Playing Videos on YouTube or on your website
  • Viewing your social media profiles
  • Downloading content
  • Dialing a telephone number
  • Sending a text message
  • Sending an email
  • Viewing a promotional message or special offer
  • A link to a special promotion or discount
  • Visiting an e-commerce store
  • Accessing coupons
  • Signing up for contests or sweepstakes

You can track these actions to measure and quantify the impact of your campaign. The insights and analysis will help you understand what could be working and help you perform even better in future campaigns.

– Stay Connected –


brixtonOOH Advertising